Meta AI has launched an innovative video editing feature rolling out to level the playing field when it comes to video content creation and enable users to turn their clips into something else.
Available now on the Meta AI app, this cutting-edge tool, Meta. AI website and the standalone “Edits” video editing app), it uses generative AI to let users easily restyle short clips with the help of a variety of preset prompts.
This new feature is set to be a game-changer for content creators, brands, and anyone wanting to take their Facebook video content to the next level—even those who don’t have technical video editing expertise.
Users can now choose from more than 50 unique AI-powered presets to apply to 10-second video clips, transforming everything from a person’s outfit, background, lighting and general visual aesthetic.
Consider turning a candid, casual selfie into a classic comic portrait, changing a gray, rainy backdrop to a sun drenched beach, or morphing your boss into a brooding, emotional fatal Frame your crush, enshrine your mom, or dress up your dog in a film noir fedora all in just a few taps.
Based on Meta’s state-of-the-art “Movie Gen” AI models, this new feature is one of Meta’s most important digital strides to unify AI-powered video generation and editing experiences across its platforms. The company is quick to point out these presets were created in concert with the content community itself, so that the presets are in tune with audience trends and workflows.
Now free for a limited time in the US and a dozen other countries, this app lets users directly share edited videos to Facebook, Instagram and the Discover feed on Meta AI. In the future, Meta will be launching the ability for people to use custom text prompts to allow for even more personalization and creative control coming later this year.
With Meta AI’s newest editing feature, the era of professional looking video transformations is now available to the wider public, which will drastically improve how we utilize video for content strategies as we continue to drive toward more engaging, visually stunning, and distributable video at an unprecedented scale.
