Discuss, one of the largest platforms for long-form customer feedback, has unveiled “Discuss Now”, a new AI-based interview solution which is set to revolutionize recruitment and market research by automating essential parts of the feedback process.
This self-service tool uses sophisticated AI agents to expedite audience identification, interview execution, and insights delivery, and is designed to deliver actionable insights in hours, not days or weeks.
“Discuss Now” is a key step forward for Discuss, as it becomes the first company to provide a single platform that melds the depth of human-led conversations with the scale and efficiency of AI-led interviews.
As the team at Discuss says: “Maintain the human touch while AI helps manage your time-strapped marketing, UX, and insights teams in getting a pulse on your customer’s perceptions and feedback.”
The solution is driven by three AI agents:
Project Agent: This agent can quickly find and assess target audiences from millions worldwide, it returns matched profiles in no time!
Interview Agent: Operating 24/7 globally with audio and video capabilities, the interview agent adjusts dynamically while real-time engaging in audio and video dialogue to ask specific follow-up questions thus extracting deeper insights.
Insights Agent: This is built to convert thousands of hours of interview-based data into.humans can take, the agent extracts the major themes and findings to the research goals which drive growth for your business.
Discuss notes that these AI agents are trained on decades of industry expertise and millions of conversations that have taken place directly on their platform, so they are perfectly suited for going deep with customers to extract their feedback.
They also leverage the most advanced models, such as Retrieval-Augmented Generation (RAG), enabling teams to customize the AI’s understanding to inform its questioning and information delivery based on outside knowledge.
This all-in-one solution will empower companies to make bold and human-first decisions with greater confidence and faster speed than ever before, regardless of whether these texts are generated in a fully AI-driven fashion, with human-led input, or a hybrid system.
