Hisense, a global leader in consumer electronics and home appliances, is making a significant statement at the FIFA Club World Cup 2025™ with its prominent pitch-side message: “AI YOUR LIFE.” This powerful slogan underscores the brand’s unwavering commitment to human-centric innovation powered by artificial intelligence, transforming the way consumers interact with their technology and experience everyday life.
As one of the earliest pioneers in AI integration within the consumer tech sector, Hisense is showcasing its leadership by embedding intelligent features across its diverse product portfolio. At the heart of this intelligent ecosystem is the innovative Hi-View AI Engine X. This advanced AI processor, driven by deep neural networks, is designed to learn and adapt, mirroring the complexities of the human brain. Its primary function is to optimize picture and sound quality across all content types, from the high-octane action of a football match to the nuanced visuals of cinematic films and immersive gaming experiences.
The Hi-View AI Engine X is the driving force behind Hisense’s next generation of ULED AI TVs, empowering four key pillars of intelligent performance: AI Picture, which delivers lifelike contrast, vibrant colors, and smooth motion; AI Sound, providing adaptive clarity and immersive acoustics; AI Scenario, enabling automatic mode switching for optimized viewing; and AI Energy, ensuring top performance with enhanced efficiency. These combined features create an unparalleled, intelligent viewing experience, allowing fans to truly “Own the Moment” of every goal and thrilling play.
Beyond the television screen, Hisense extends its smart connectivity throughout the home via its ConnectLife platform. This expands AI’s influence into various aspects of daily life, from AI-guided cooking functionalities to personalized laundry care. The PureFlat Smart Series refrigerator, featuring a 21-inch screen, exemplifies this integration, serving as a convenient hub for managing an array of smart appliances with remarkable ease.
Hisense views the essence of home through the lens of love, a belief now profoundly enhanced by AI. The company emphasizes that technology, when infused with AI, becomes more intuitive, responsive, and even emotional. As the world celebrates the pinnacle of club football, Hisense invites audiences globally to experience how its intelligent products can understand, adapt to, and inspire a more connected and enriched lifestyle.
As an Official Partner of the inaugural FIFA Club World Cup 2025™, Hisense continues to leverage global sports partnerships as a strategic avenue to connect with audiences worldwide and showcase its technological prowess on a grand stage.
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