Samsung in talks with OpenAI, Perplexity to expand AI in Galaxy devices

Samsung Electronics is reportedly in advanced discussions with top artificial intelligence companies, including OpenAI and Perplexity AI, to integrate their advanced AI services into upcoming Galaxy devices. This strategic move aims to diversify Samsung’s AI capabilities beyond its current reliance on Google’s Gemini, offering a wider array of intelligent features to users of its flagship smartphones, such as the forthcoming Galaxy S26 line.

Choi Won-Joon, president and chief operating officer of Samsung’s mobile division, confirmed in an interview at the company’s headquarters in Suwon that Samsung is “talking to multiple vendors.” He emphasized, “As long as these AI agents are competitive and can provide the best user experiences, we are open to any AI agent out there.”

This proactive approach signals Samsung’s intent to remain at the forefront of the AI-driven smartphone market, where competition is intensifying. While Google’s Gemini currently powers many of the AI features across Android devices, Samsung appears keen to offer its customers more choice and potentially unique AI experiences that differentiate its Galaxy lineup.

Sources indicate that Samsung is nearing a deal to invest in Perplexity AI, a startup gaining traction with its AI-powered search engine. Such a partnership could see Perplexity’s app and intelligent assistant seamlessly integrated into future Galaxy devices, potentially enhancing existing features like Samsung’s Bixby or introducing entirely new AI-driven functionalities. Perplexity is also reportedly in talks with other mobile manufacturers to pre-install its new Comet browser, an AI-integrated web Browse experience.

The discussions with OpenAI, the creator of ChatGPT, could open doors to even more advanced generative AI capabilities on Galaxy phones. This could manifest in enhanced content creation tools, more sophisticated conversational AI, and personalized user experiences.

Beyond AI, Samsung is also evaluating its application processor strategy for the Galaxy S26, considering both Qualcomm’s Snapdragon chips and its in-house Exynos 2600. The recent Galaxy Z Flip 7 marked a significant step, being the first Samsung foldable to feature an Exynos chipset, reflecting the company’s efforts to reduce reliance on external suppliers and improve the efficiency of its proprietary silicon.

As rivals like Apple prepare to enter the foldable phone market, Samsung’s aggressive push in AI and hardware innovation underscores its commitment to maintaining its leadership position in the mobile industry. The potential collaborations with OpenAI and Perplexity AI could redefine the user experience on Galaxy devices, ushering in a new era of intelligent mobile technology.