According to a statement made by e& Enterprise, the digital transformation subsidiary of global technology company e&, the collaboration is expected to change the game for digital transformation in the Middle East, North Africa, and Türkiye (MENAT) region e& Enterprise and Microsoft officially announced an expanded strategic partnership with potentially region redefining implications for digital transformation in MENAT.
This new partnership is expected to speed up advancement and implementation of next-gen AI and data-driven innovations and promote adoption of AI in industries at scale.
The wider partnership seeks to provide businesses operating in critical markets such as the UAE, Saudi Arabia, Egypt, Türkiye and Qatar with scalable AI services that suit their requirements. The targeted sectors that are in the scope of the initiative include government (Public sector), telecom, education, banking, BFSI, and retail.
“This partnership represents a bold move to help all organizations – public and private – across the globe realize the true value of AI.” – Amit Gupta, VP Data & AI, e& Enterprise. He said the collaboration would bring together e& Enterprise’s market understanding of Africa and Microsoft’s technological capabilities to offer game-changing solutions.
Ahmed Hamzawy, Chief Partner Officer at Microsoft UAE, added that the partnership “will empower businesses with advanced AI capabilities that could realize greater value, and help identify new opportunities; it will help organizations to better detect fraud and manage risk in real time, and improve the overall customer experience by using AI to gain a deeper understanding of customer needs.”
Key to this collaboration will be GenAI solutions built on Microsoft Azure’s end-to-end tool chain. It offers Azure Machine Learning for developing models, Azure Databricks for analytics, Azure AI Search for precision search over all data, and Azure OpenAI for automating customer service, content creation and predictive analytics.
Azure Synapse Analytics, Azure Power BI, Azure Data Lake Storage, and Snowflake will also be among the tools to support broad scale data integration, real-time analytics, and secure storage.
In addition to technological deployment both companies are committed to responsible adoption of AI, incorporating Microsoft’s Responsible AI principles and e&’s Responsible AI Framework into every relevant phase of the development and deployment process. This makes compliance, transparency, and data protection a main concern.
The collaboration seeks to support companies and organizations by providing them with what they need in order to succeed in their digitalization and become more innovative, agile, and successful in a more data-driven future.
