Google introduced its fully integrated AI chatbot into its main search engine mode. The move is an indication of a massive shift in how individuals interact with the biggest information source across the globe AI mode has been given a new name, and it is now available to everyone in the United States.
The new offer merges the conversational AI into the search experience. Therefore, it does not rely on the list of links, providing an opportunity to bring dynamic answers to questions and ask the next questions. According to the official document, presented at the annual Google developers conference, the new offer is Google’s way of responding to separate AI chatbot trends.
For example, ChatGPT and Perplexity Al have become the most popular sources of short-information facts in a conversation and summary. The Google CEO termed its integration as a “new phase of the AI platform shift,” thus allowing users to ask long questions and converse naturally in the manner of an expert.
The possibilities for traditional Google Search in the presence of AI are significant. The options bring about the opportunity for users to generate summaries and information from Gemini AI without necessarily visiting the site. For instance, CTR went down by 29% over the year since people were satisfied with the information they received through AI summaries.
Thus, it will be necessary for all website owners to rethink SEO strategy, with the main focus shifting to AI readability. It concerns FAQs, fact-checking, and correct information that is summarized for the AI to read. The searching will be about users trusting the AI-generated answer and not the source of the answer.
Google will also want a new method of monetizing the searchable AI, with additional ads expected from the first of November. It will be a business model evolved as an advancement of click-on ads on the sites. Therefore, the easy access to answer by use of AI is essentially an upgrade, and it is way of seeking the necessary information online.
