The World Artificial Intelligence Conference (WAIC) 2025, a global nexus for AI innovation, concluded today in Shanghai, solidifying the profound impact of technology on creative industries. Among the key highlights was Digital Domain, the renowned Hollywood-born visual effects powerhouse, which captivated attendees with its innovative Research & Development achievements, particularly in the realm of AI-powered content creation.
Under the theme “Global Solidarity in the AI Era,” WAIC 2025 served as a pivotal platform for showcasing advancements across various sectors. Digital Domain, with over three decades of pioneering work in visual effects, virtual humans, and visualization, demonstrated how its relentless pursuit of technology continues to push the boundaries of artistic expression.
A major reveal from Digital Domain was “AI DOMAIN,” an all-in-one AI-powered content creation platform. This innovative platform, integrating large AI models, boasts a complete toolkit for text, image, and audio generation. With seven core functions including text-to-image, image-to-video, style transfer, and virtual human generation, AI DOMAIN empowers creators of all skill levels to produce high-quality visual content with unprecedented efficiency. This marks a strategic shift for Digital Domain, moving beyond single content processing to explore diverse creative methods and commercial opportunities within an upstream system, accelerating multi-faceted consumer-grade sensory experiences.
Furthermore, Digital Domain showcased “HANBAO,” an AI-powered image creation tool specifically designed for producing short videos. This solution has already seen commercial success in advertisements for major players like Alibaba Cloud and MediaTek, illustrating the practical applications of their R&D.
The company’s commitment to advancing the creative landscape was further underscored by its collaboration with the Hong Kong University of Science and Technology Shanghai Center, Shanghai Film Co., Ltd., and MetaX Integrated Circuits (Shanghai) Co., Ltd. to establish the “Digital Visual Innovation Alliance.” This initiative aims to strengthen the integration of virtual humans, visual effects, and visualization with AI, optimizing content production pathways for creators.
Digital Domain’s presence at WAIC 2025 served as a compelling testament to how technology is not merely augmenting but actively driving creativity, enabling artists and creators to realize visions previously deemed impossible. As AI continues to evolve, the synergy between technological innovation and artistic imagination promises to revolutionize the digital domain, shaping the future of entertainment and beyond.
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